"THIS BRAND IS
SO EXCITING"

Within weeks of launching (October 2022), MIXMY was thrilled to be featured alongside Cire Trudon, Diptyque, Aqua di Parma, Jo Loves and Neom in Alice du Parcq’s Instagram Live on ‘the churchiest perfumes and candles imaginable – from smoky, smouldering and filthy gorgeous to mellow, spiritual and cosy’.

Alice is the god (an apt accolade considering her feature is on churchy scents!) of fragrance, having spent 20 years writing fragrance pieces for every major press publication going.

“This brand is so exciting”, says Alice about MIXMY SCENT.

Alice goes on to describe MIXMY’s 5. WOOD/SMOULDER PRIMARY CANDLE: “This is like a leather jacket that your teenage crush puts over your shoulders when you’re watching bonfire night together. It’s got this really dark, sexy, grrrr grit to it. It’s a little bit filthy – we love that! – and it’s just so, so good. Very smouldery, very smoky, a little bit sooty, leather tobacco, and the words wood/smoulder are just perfect. They’ve nailed it with that description.”

The amazing review goes on. Too much to write here!
For the full review, CLICK HERE.

MIXMY features at 10.20mins left.

@aliceduparcq
Beauty & Fragrance Journalist

DISCOVER 5. WOOD / SMOULDER

#mixmyscent

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I’m not a natural in front of the camera, so bear with me and my freestyle talk to camera; and excuse the hole in the ceiling - which I only realised was in the shot after I’d managed to do this in one take, and there was no way I was doing it again 🫣

In short, this is a big thank you to John Lewis for supporting the brand and the concept; to the John Lewis staff for looking after me; and most importantly, to all of my new John Lewis customers - thank you for visiting the MIXMY counter and buying into MIXMY’s different take on home fragrance 😊; and finally, a huge thank you to all of my beautiful friends and family who have either stumbled across me as they’ve been out shopping, or made the trip to Leeds especially to see me. You have no idea what a boost you’ve given me during the long days; and a particular thank you to Rachel, Mark and Alex for manning the counter so I could nip off and have a quick break 🥰.
The only home fragrance brand that gives you a fragrance diffuser that, when finished, can be refilled as a diffuser OR a scented candle depending on how you feel - simply mix and match as you please!
Well last night was fun!
I ran ‘An Evening of Scent Discovery’ at the beautiful home of Rachel, one of my wonderful MIXMY customers. Rachel and her guests got to immerse themselves in the world of fragrance as they explored the MIXMY collection of Primary Fragrances; and got to discover the magic of scent layering as they got hands-on with our fragrance oils, combining different fragrances to create their own Scent Destinations™.

From the hugely positive feedback I received, I’d say the evening was a success 😊.

Thank you to Rachel for hosting the evening and to the wonderful group of ladies who attended. I thoroughly enjoyed meeting you all.

If you’re interested in hosting your own ‘Evening of Scent Discovery’, DM me for details.
Pure Beauty Awards London 2023 Finalist Lux Life Perfect Gift Award 2024 - Best Luxary Sustainable Scented Candle Company Lux Life Home & Garden Awards 2025 - Best Emerging Home Fragrance Brand